He can update CRM or ERP apps more easily because the phone gives him a head start on the information needed.

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Large companies run their businesses using enterprise resource planning, or ERP, from firms such as SAP (SAP) and Oracle (ORCL).

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Think of these collaborative discussions happening directly within your CRM or ERP systems where people often have questions, comments or need to connect with others per the processes of your enterprises.

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The internal Snaps could provide access to proprietary data, from sources such as order entry systems, data warehouses, or synthesized from an ERP or CRM system.

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But multiply that point solution by the number of offices around the world and the number of unique business needs that crop up, and an enterprise can one day find its ERP surrounded by dozens or even hundreds of smaller applications.

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The results are then delivered through InsideView's dashboard or through integrations into existing CRM and ERP software.

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The survey also finds a majority of enterprises, 63%, already have underway or are planning migrations to public or private clouds for core applications, including ERP.

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Using an ERP, the owner remains on title to the real estate or business, whilst a third party depletes its value, typically through a bogus mortgage or some other arrangement whereby the asset is used as collateral or security for a debt.

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Huge applications like ERP will always be with us, but in the future, hundreds or thousands of smaller applications, many by users themselves, that will surround these core applications.

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