Dr. Blumenthal will never become a household name like Steve Jobs, John Lennon, Lady Di, or Elvis.
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Adobe-lined Patagonia is the best place for burgers, Mexican food or Elvis-inspired pizza before venturing north to the wineries.
Whether the brand is Ella Fitzgerald or Disney, Elvis Presley or Apple, the same branding rules apply.
Whether you be black or white, redneck or freak, from Memphis or Moscow, Elvis remains the king.
Many animators are excited about creating new creatures not tied to the peculiarities of an Elvis wiggle or a Bogart smile.
Despite his huge fame at the peak of his career, Liberace - unlike contemporaries like Elvis Presley or Frank Sinatra - has few dedicated followers today.
As the untimely deaths of Janis Joplin, Jimi Hendrix and Jim Morrison slip further into the past, posters featuring them slide up in value (as do those with Elvis Presley or John Lennon).
Many Americans have heard of Graceland, the home of Elvis Presley, or CBGB, the famous New York punk club.
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It is none other than the man who once said that his chances of being prime minister were "about as good as the chances of finding Elvis on Mars or being reincarnated as an olive".
His passing launched a whole new world of Elvis sightings and impersonators (or, if you prefer, "tribute artists").
Behind it was a man who could not bear to hear that Elvis still surpassed him, or that Madonna had won a Grammy when he hadn't.
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You can hire an Elvis impersonator to serenade you with "Blue Hawaii", or you could dress up like Marilyn Monroe.
But in the past 15 years, despite (or perhaps because of) the emperor and the government's best efforts, bass fishing has become the new Elvis in Japan, especially among the country's youth, where the sport has tapped into all of the outlaw, counter-culture character (and growth) that skateboarding has in the U.S. Japan-based tackle manufacturers, like Yozuri, Shimano and Daiwa , now supply bass anglers all over the world.
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