With office products there is little innovation or brand equity, and companies are forced to compete on price.
Other products or brand names may be trademarks or registered trademarks of their respective owners.
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People can join an already existing group that wants a certain product or brand.
Especially if they offer a quality product or exude a positive image or brand.
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First of all, price or brand do not necessarily determine the quality of a vitamin supplement.
Media interviews are easy to handle when all is good with the company or brand.
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And brand-sponsored content will potentially evolve (or revolve) to complete video programming or brand-specific gaming.
The end result is two great players for one team (or brand, in this case): Nike.
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Ever wonder how a manufacturer or brand comes up with the number on the price tag?
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Those surveyed were asked if they associate the appearance of a phone with a particular company or brand.
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After all, which would you rather do with you life, career or brand: observe history, or make it?
To buy an item, StyleSeek links shoppers to a retail or brand partner.
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BuyVia pulls the most relevant and personalized deals without vendor or brand bias.
Sentiment analysis is a commonly used tool for measuring what people are saying about a particular company or brand, but it has issues.
It begins with an idea on the rise in culture, guided by a keen understanding of the brand benefit or brand purpose itself.
The Simultaneous Media Usage report by bigresearch.com showed that 69% of users communicate with a service, product or brand after searching for it.
The essential understanding here is that companies need to acknowledge that these platforms are no longer just another distribution channel for ads or brand pages.
In one study, college seniors seated at a desktop Mac were randomly assigned to use either a generic keyboard and mouse or brand-name Apple accessories.
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On the web, social media represents one of the best ways that marketers can get their product or brand in front of women, especially moms.
It had no massive marketing budget or brand portfolio to leverage.
They make it possible for smart phone users (who have a scanner and the right software) to go swiftly and effortlessly to a corporate, product or brand website.
Furthermore, to expand our mission to broadly address the unmet needs of energy poverty, we rebranded as Lifeline Energy, no longer aligned to any third party company or brand.
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Most of the time I write about a study or survey and how the findings may impact a marketer or advertiser or brand manager, brand manager or your local butcher.
Having said this, what creativity has in common from one company or brand to the next is that if it catches on with consumers, it can have a turbo-charging effect.
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Then the company or brand must figure out how to be an authentic part of the movement as it grows and builds (usually from a grassroots level) around that particular idea.
This could be great news for any industry or brand, according to Ben Crawford, CEO of global domain name registry CentralNic, but with one large caveat: they must be nimble.
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The franchiser owns a trademark or brand, which he (or she) agrees to allow the franchisee to use for a fee (often an original purchase price plus a percentage of sales).
These might be blogs or news items that reference the word innovation, but might equally be references to new product launches, or negative references to a product or brand being boring.
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We can serve up custom content through retargeting based on audience profiles, adapt for whatever device they are using, and deepen engagement by providing specific product or brand messages that align with their journey.
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