But millions of brands are accidentally captured every day in the context of being used, loved, or, pray tell, being hated.

FORBES: Finally, Your Brand Can See

He could allow some political competition, which risks unravelling the system, or he could try to suppress discontent and risk being ostracised in the West and hated at home.

ECONOMIST: Political crisis in Russia

I'd hated, during the 1980s, being expected to defend left movements or revolutionary parties, even when they were screwed up.

NPR: Excerpt: 'Take This Bread'