You will be surprised at how much more convincing you can be as Susie or Johnny Sunshine rather than Gloomy Gus or Angry Annie.

FORBES: Get Early Attention For Your Startup

And, as I said, if either pet or owner feels in need of counseling, they can travel to the basement where Annie Germani, the dog psychic, holds court.

WSJ: Checking In at the Doggie Hotel