Particularly in demand are people who can create digital ads or ads that play in different media.
The system is called Automatic Dependent Surveillance-Broadcast, or ADS-B, and, like all good technology, is elegant in its simplicity.
Three of the planes were flown while not in compliance with FAA rules known as Airworthiness Directives, or ADs.
CNN: US Airways, United face FAA fines for safety violations
For companies with lobbies, video commercials or ads can be streamed there while a training video is played simultaneously in a conference room.
ENGADGET: IOGEAR unveils uncompressed 1080p wireless streaming matrix switcher
MS. PSAKI: Well, as I'm sure will come as no surprise, I don't think we're going to get into specifics about strategy or ads that we're planning to run.
So let's do the postmortem and guess what contributed to the low sales more: high prices, a half baked product or ads featuring a hairy-legged TV and Kevin Bacon?
There are potential positive benefits, such as custom recommendations for movies and restaurants based on your location and what you've enjoyed in the past, or ads that only pitch products you might actually want to buy.
By giving away its site's traffic in exchange for more video views, Google is likely betting on the future of "in-stream" advertising--video ad clips or pictorial ads overlaid on videos--rather than the display ads or text ads that typically appear on Google's sites.
Another eMarketer study in October found that video spending grew 47.2% in 2007, more than either pictorial display ads or the text ads that appear next to search results.
Perhaps the most glaring example of a disconnect from the above chart lies in the fact that 49% of marketers rate forwards or shares of ads or other content online as a strong influence on their engagement measures, but just 15% of consumers say they feel engaged or invested in a brand when they share an ad.
This integrates the videos unobtrusively into the rest of the content on the sites, unlike traditional banner ads or pre-roll ads, which are often ignored.
FORBES: Sharethrough's Sponsored Videos Bringing Branded Content To Websites, Apps
Now the upscale retailer can push mobile or desktop ads specifically to Facebook users who regularly spend on high-end apparel or those who looked online at making a clothing purchase but didn't pull the trigger.
Not just new ones, such as interactive ads or apps that are essentially ads.
FORBES: Why Apple's New iPad Will Transform Online Advertising
When they do catch TV commercials or print ads, these jaded consumers often ignore the marketing message.
Many airports force travelers to sit through a video commercial or other ads before they will let you access the Internet.
But state bar associations that have confronted the issue view the Internet the same way they view billboard or TV ads.
And unlike radio or billboard ads, a message on your phone forces you to take a moment to think and maybe act.
For us, one of the most important aspects was how Facebook is not simply relying on banner or text ads that appear on the side of the page.
FORBES: Facebook's $28 Fair Value Supported By Mobile Ad Growth
You also can't charge for your magazines or sell ads in them, though any ads embedded in the content you include would travel with that content into your magazine.
WSJ: A Review of New Flipboard: News and Posts Handpicked and Shared
And more recently, we have seen people-focused advertising (be it through advertising on social networks or signup ads) grow as marketers look to engage people in ways that are relevant to them.
Whether through social media marketing or mechanisms like sign-up ads or daily deal sites, an increasing number of brand marketers are building out their user bases and having meaningful conversations with real people.
Since most consumers have wised up when it comes to phishers, increasingly, fraudsters are turning to malware--installing Trojan software onto computers by getting consumers to click on links or on ads on legitimate sites.
Search engines (and, probably URL shorteners and anyone with a search box) are required to drop your links from their results, ad networks stop serving you (or your ads), and your payment provider stops working with you.
Celebrity endorsements, no longer confined to broadcast or print ads, are easily found these days courtesy of the Internet at such places as Coolspotters, a website focused on fashion, products, and brands used by celebrities and trendsetters.
This is opposed to TV viewers fast-forwarding through commercials, or other online video ads being skipped or stopped.
FORBES: MLG Touts Engagement and Ad Reach for eSports After Dallas Event
Businesses want to work with Google, get bought by Google, get funded by Google or sell Google-generated ads, or a combination of all four.
The score represents how well optimized the page is for speed, but does NOT measure the actual load time. (The real load time, of course, is what users experience.) So, slow servers or connections or content from other sites (like third party ads or widgets) can kill performance even on a site that gets a great score.
Facebook members can also click on ads for information on why they were targeted and can opt out of future ads from that specific advertiser or from receiving all targeted ads from each data partner.
Creating ads for smart phones is different than creating them for print ads or online banners.
FORBES: Why Marketers May Finally Get on the Mobile Advertising Boat
应用推荐