In 2005 Lankford ditched a comfortable salary, hired away an engineer from Reuters and went hunting for consulting gigs optimizing speed performance for trading firms and hardware vendors.
These services are essential for scientifi c users who deal with complex software stacks and dependencies and require help with optimizing their codes to achieve high performance and scalability.
The advent of modern optimizing compilers and many fold enhancements in computing hardware performance have now eliminated the need to use an assembly language in most applications and most applications are now written in higher level languages.