The new nano and touch may leave a wide price gap between them, but they now even more clearly target optimized media experiences -- one focused on the iPod's legacy in music and the other on its future of games and other apps.

ENGADGET: Switched On: The iPod's modern family

The success of an integrated campaign can be further optimized when the Brand Planner and the Data Planner collaborate beyond merely creating a demographic target profile to create a direct marketing list.

FORBES: The Future Of Ad Agencies: An Interview With A 'Hybrid' Ad Man