"A new era in entertainment has begun with UltraViolet, and Dolby is working closely with the content community to ensure that consumers of UltraViolet content can enjoy optimized sound no matter what content, service, or device they choose, " said Ron Geller, Vice President, Worldwide Content Relations, Dolby.

ENGADGET: UltraViolet movie format to use Dolby Digital Plus encoding, keep sound thumping across platforms

But the next stage is Yahoo bringing our own advertising offering further optimized for television ... monetizing our service first and then offering it to third parties.

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With an optimized delta certification for product approval, this secure service platform can be tailored to fit the needs of each individual NFC deployment.

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And I believe those customers are quickly going to embrace the idea that there are two very distinct categories of cloud-services providers: the half-steppers that want to keep the old-fashioned burden of component-level buying and building on the shoulders of customers, and the new generation of full-service cloud providers who deliver complete and optimized cloud stacks.

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Sure, some particulars may be different, but fundamentally, the right lens (as consultants like to say) is that of a traditional service business, which can be analyzed and optimized accordingly.

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There are highly optimized performance bundles, highly optimized low-power bundles and integrated hardware-software-service bundles.

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The service counts approximately 1, 000 sites that are optimized for the Visor and Palm devices.

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