Theteam is also working to help companies optimize their shipping loads, using theteam to virtually load a truck with items of assorted sizes and shapes.
"There were a number of externally managed accounts that were terminated or resized to optimize for the best mix of strategies for the portfolio driven by HMC's management team, " says Mendillo.
Of course, real-time engagement like this is quite do-able if you happen to have a mission control team already assembled to create content and optimize it during an event as huge as the Super Bowl.