The organizations who optimize their approaches for a more agile model will prevail.

FORBES: Healthcare's Age of Agility Will Shuffle Market Leadership

Industries optimize around a paradigm that is the best model for how the industry behaves available at the time.

FORBES: Is Digital Utopianism Dead?

This type of model learns and adjusts dynamically over time to optimize visitor experiences with content that yields the highest conversion rate.

FORBES: Why Digital Marketers Need to Get More Personal

Your model needs to consistently evolve and move to where the market is going versus trying to optimize around the present.

FORBES: An Interview with Dan Rosensweig of Chegg