Without a process, you will always make a less than optimal decision.

FORBES: Trusting Your Gut: Testing Your Decision-Making Instincts

Relying on your gut or instinct is certainly better than not doing so, but in the end you can still have a less than optimal decision.

FORBES: Trusting Your Gut: Testing Your Decision-Making Instincts

We live in a world where we have too many choices and our fear is that we will make the wrong choice, so we tend to settle for the least optimal decision.

FORBES: Trusting Your Gut: Testing Your Decision-Making Instincts

Every couple and every person has an optimal decision-making time frame--the sweet spot between rushing decisions and overthinking them--and the key is to find the time frame that yields your best decisions.

FORBES: Magazine Article

The message of the decision from Napolitano is clear, new elections under the current electoral law are not optimal given the economic crisis and the perceived fragility of the markets.

FORBES: Italian President Giorgio Napolitano Is Trying To Avert A Crisis Of Systemic Proportions