In a series of tweets, he says that PureView itself is about "blending optics, pixels and image processing in new and different ways, " hinting at the high-end Carl Zeiss lens and the built-in image processing algorithms that are part of the 808 PureView's camera package.

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The company leverages its deep expertise in optics, camera modules, MEMS and image processing to deliver pioneering products that expand the boundaries of smartphone photography.

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When combined with a suitable light source and projection optics, the array of mirrors can project an image.

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The outstanding optics are matched by Olympus' advanced technologies, including Multi-Motion Movie Image Stabilization, which minimizes camera shake even when the user is moving and Dual Image Stabilization allowing you to record crisp, clear stills and HD videos.

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Borrowing from Canon's optics expertise, these new models include long-reaching zoom and Canon's Intelligent Image Stabilization technology which analyzes the scene being shot and compensates for camera movement for steady images and video even while panning or walking.

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