In addition, information tech projection Hitachi flat-screen TV has ever produced (President: Kenichi Yoshitake) is the production technology and techniques such as optical plastic substrate packaging technology developed in the manufacture of flat-screen televisions and other video equipment will continue to contract manufacturing products outside the Hitachi Group.

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"We wanted to highlight the optical qualities of plastic, " said IDEO's Caroline Flagiello, who serves as Plastic Logic's acting creative director.

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This ceramic substrate will not react with oxygen or moisture and is not damaged by temperatures that would significantly warp a conventional plastic optical disc.

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The company also said it has upgraded the iPhone's screen from plastic to optical-quality glass, which should quiet some concerns about scratching and durability.

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Recently a company from Utah called Millenniata has introduced an optical disc technology utilizing a disc in which the data is etched (or engraved) into a ceramic substrate rather than stamped on plastic like conventional optical discs.

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Another alternative is optical disks, which are made of plastic.

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Amazon's first Kindle e-reader used a plastic non-rigid screen - known as an optical frontplane - to display its images.

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The nose's sensors consist of microscopic plastic beads coated in fluorescent dye and perched on the ends of optical fibres.

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Data was stored on rewritable magneto-optical disks 2.5in (64mm) in diameter housed for protection in a square plastic shell.

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