Recently a company from Utah called Millenniata has introduced an optical disc technology utilizing a disc in which the data is etched (or engraved) into a ceramic substrate rather than stamped on plastic like conventional optical discs.

FORBES: Storing Information for a Thousand Years

It is thanks to companies like these that Italy still exports more food-processing machines, washing machines, fridges, shoes and shoe-making machines, ski boots, ceramic tiles, jewels, woollen and silk clothes, radiators and boilers, optical frames and neck-ties than any other country in the world.

ECONOMIST: A survey of Italy