The PowerShot SX260 HS camera puts Canon's amazing optical reach into a pocket sized camera, with a 20x optical zoom (25mm to 500mm) letting you pull subjects in close.
The mirror-less camera builds on its forbears, phasing out the mirror-based optical viewfinder of the SLR camera and adding an interchangeable lens mount, while keeping the light-weight feel of the compact camera.
With its compact design and powerful 16x optical zoom, the PowerShot SX160 IS is a versatile camera with a dynamic optical zoom range from 28mm wide up to 448mm, perfect for everyday use.
ENGADGET: Canon announces PowerShot SX500 IS, SX160 IS superzoom cameras ahead of Photokina
The Easyshare-One might just be the big digital camera surprise of CES. It's only a 4 megapixel camera with 3x optical zoom and full motion video capture, but it's everything else about this camera that's dropping jaws.
The Coolpix 4800 has a resolution of "only" four megapixels, but they do toss in an 8.3x optical zoom lens (it's actually the smallest digital camera with that much optical zoom), which is nice since once most consumers realize they don't need more than four or five megapixels stuff like optical zoom and lens quality is going to be become a bigger and bigger deal.
The changing colours are transmitted through the optical fibres to a camera, and thence fed into a neural net for analysis.
While purists may lament the A99's lack of an optical viewfinder, the camera's OLED EVF was plenty sharp and color-accurate to our eyes.
University College London's part in the project has been to design and build an optical corrector for the camera - an array of five massive lenses that sit at the primary focus of the camera.
Next up is the Nikon Coolpix 8800, an eight megapixel camera with a 10x optical zoom lens and a 1.8-inch flip-out LCD screen that's the first consumer camera from them that uses their Vibration Reduction anti-shake system.
The new camera is completely redesigned with incredible optical performance, yet amazingly it's 25 percent smaller than the camera in iPhone 4S. The new iSight camera in iPhone 5 features a sapphire crystal lens cover that is thinner and more durable than standard glass with the ability to provide crystal clear images.
The chic, stylish camera features 5x optical zoom and is waterproof to a depth of 10m (33 ft), dustproof, shockproof and freezeproof.
ENGADGET: Sony brings Cyber-shot HX300, WX300 and TX30 to the US with fast autofocus
Sony also introduces a new 10x optical zoom Cyber-shot camera (model DSC-H70).
ENGADGET: Sony announces six new W, H and T-series Cyber-shot point-and-shoots
They're also making a lot of noise about how rare it is to have a 6x optical zoom lens on a camera of this size, which is sorta true.
ENGADGET: Panasonic's latest digicams: The Lumix DMC-FZ5, DMC-FZ4, DMC-LZ2, DMC-LZ1, and DMC-LS1
The 9900's optical pad is replaced with a camera that lays beneath the glass and senses the movement of your thumb.
ENGADGET: BlackBerry Porsche Design P'9981 hands-on (video) Mobile
The WB800F is a classic long-zoom camera, with 21x optical zoom and a 16.3 Megapixel BSI CMOS sensor for excellent low-light photography.
ENGADGET: Samsung launches six new point-and-shoot cameras at CES
The Samsung Galaxy Camera is a 16 megapixel camera with a 21x optical zoom lens that comes equipped with both WiFi and a cellular modem.
FORBES: Samsung Unveils 3G/4G Camera And Galaxy Note 2 'Phablet'
The new pocket-able PowerShot ELPH 115 IS digital camera features an 8x optical zoom lens (28-224mm), which provides a focal range to capture most any situation.
ENGADGET: Canon PowerShot A2500, ELPH 330 HS, 115 IS point-and-shoots debut ahead of CP+
Exclusive to Sony, 'By Pixel Super Resolution' processing further extends the camera's 5x optical zoom range, allowing full-resolution 16.2 megapixel images with a maximum 10x zoom.
The Olympus Stylus Mju 725 sw, a 7.1 megapixel camera with a 3x optical zoom lens and a 2.5-inch LCD that's both shock and waterproof (that's what the "SW" stands for).
ENGADGET: Olympus announces Mju 725 sw, Stylus 730, Stylus 740, Stylus 750, and Stylus 1000
The camera features a 12x optical zoom lens, a 16-megapixel BSI CMOS sensor and a variety of user-friendly features, including five new Glamour Retouch effects, all packed into a slim, stylish camera body.
ENGADGET: Nikon updates Coolpix compact lineup with S9500, sub-$200 S5200 and L28
The Samsung Galaxy Camera features a 21x optical zoom lens, the latest Android OS (4.1 Jelly Bean) and 3G connectivity so it's possible to go online and share photos with friends and family anytime anywhere.
ENGADGET: Samsung Galaxy Camera arrives in the UK on November 8th for ?399
The GALAXY Camera's 21x optical zoom can be controlled by either button or touchscreen, rendering long-distance pictures in a quality that users will be proud to share, while OIS ensures that images stay clear and crisp.
Canon's PowerShot SX260 HS camera delivers a powerful 20x Optical Zoom and 25mm Wide-Angle lens with Optical Image Stabilization delivers stunning images from up close or at a distance and measuring just 1.29-inches thick.
Like a digital camera, the retina does basic optical processing like edge detection and enhancement and color separation.
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Users can also utilize the 3.6x optical zoom for close up shots and the camera's Dual Image Stabilization to reduce blur.
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The slim, super-stylish Cyber-shot WX300 camera is the world's smallest and lightest digital still camera that packs a powerful 20x optical zoom range.
ENGADGET: Sony brings Cyber-shot HX300, WX300 and TX30 to the US with fast autofocus
Reeve's Superman soared thanks to a combination of traditional wirework, optical processing and the synchronising of zoom lenses in camera and projector.
The 10.9 oz. camcorder may seem small, but it packs a 10x optical zoom, an 8-megapixel still image camera, and 8 gigabytes of storage.
Canon's sophisticated SuperRange Optical Image Stabilizer combined with Intelligent IS helps correct camera shake, so even hand-held video taken at long focal lengths is sharp and steady.
ENGADGET: Canon's latest VIXIA camcorders stream and share with your mobile device
In order to reduce shake, the company customized Optical Image Stabilization (OIS), which detects a camera's movement with a built-in gyroscope, compensating accordingly.
ENGADGET: Nokia's Damian Dinning goes in-depth on phase two of PureView for the Lumia 920 (video)
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