Mr. Cassagnes, an electrical technician, came upon the Etch A Sketch idea in the late 1950s when he peeled a translucent decal from a light switchplate and found pencil-mark images transferred to the opposite face, the Toy Industry Association said.

WSJ: Etch A Sketch Inventor Dies at 86

Then an electrical technician, Cassagnes came upon the Etch A Sketch idea in the late 1950s when he peeled a translucent decal from a light switch plate and found pencil mark images transferred to the opposite face, the Toy Industry Association said.

NPR: Inventor Of Etch A Sketch Dies In France At 86

But for the past two sessions the debate has veered in the opposite direction: in the face of obstruction, should sanctions be stiffer?

ECONOMIST: Iraq

But manufacturers also face pressure in the opposite direction.

ECONOMIST: Firms and their suppliers

Although I was lucky enough to have strong caregivers, I was completely unprepared for the psychology of recovery- having to hide my face, stay indoors, keep a low profile day in and day out as my body healed was so challenging, especially since I am normally used to living life in the opposite way: Loud and in your face.

FORBES: On the Mend: Lessons From the Road to Recovery

There's obviously nothing good about seeing your face and that of member of the opposite sex on the front of a tabloid newspaper all over New York, the Daily News, for example, with the word scandal in between the two pictures.

NPR: Examining McCain's Ethics

This conclusion flies in the face of current British government policy that does the opposite.

BBC: DNA and individual freedom v crime prevention

While the purpose of realism in acting is to strip away the pretence and make the actor expose their soul, on their face, for real - a mask does the opposite.

BBC: V is for what? The meaning of the mask

The cash they raise will be used to pay creditors and to invest in the grocery business, which, to judge by the Seiyu supermarket opposite the company's headquarters in Ikebukuro, badly needs a face-lift.

ECONOMIST: Japanese retailing: Look out | The

The opposite turned out to be true, and Dimon wound up with egg on his face.

FORBES: The JPMorgan London Whale: Now it's Criminal?

The nation's 31st President has chronically been portrayed as passive in the face of the Great Depression and his successor, Franklin Roosevelt, as the exact opposite--an activist who, if he didn't actually cure the Depression, at least profoundly improved the nation's battered psychology.

FORBES: Fact and Comment