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To do that, it will not only have to give operators a credible Internet software platform but also work within their business models, which have involved a tight hold on settop box data.
FORBES: Here's What Motorola Could Do for Google's TV Ambitions
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Agawi's revolutionary CloudPlayTM gaming platform enables OEMs, network operators, game publishers and retailers to deliver their own cloud gaming services to their customers.
ENGADGET: Agawi and Marvell team up to bring cloud-based gaming to Android set-top boxes
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The Mozilla Web Apps platform gives content owners, operators and service providers an unprecedented direct connection to their customers and limitless possibilities for consumer interaction and customized experiences, while also enjoying open and flexible billing options.
ENGADGET: Mozilla Labs Apps set to allow developer submissions for Mozilla Marketplace at MWC
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For operators, Preva Mobile deepens member relationships by providing a mobile platform for managing all fitness activities, not just those on Preva enabled equipment or inside the gym.
ENGADGET: Preva Mobile for iOS aims to track your workouts, keep you going to the gym
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Expertise in developing apps and software for mobiles is gaining momentum, and, moreover, smartphones tend to loosen the hold of network operators on phones, allowing small entrepreneurs to create products on the mobile platform.
FORBES: Two Technologies Propelling India Forward
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The cloud gaming platform works with leading game publishers, online retailers, OEMs and network operators to deliver quality gaming experiences anytime, anywhere.
ENGADGET: Agawi cloud game streaming headed to Windows 8, focused on 'mid-core and hardcore' games
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Due to the optimization of the platform for entry-level smartphones and the removal of unnecessary middleware layers, mobile operators will have the ability to offer richer experiences at a range of price points including at the low end of the smartphone price range, helping to drive adoption across developing markets.
ENGADGET: Mozilla says a slew of carriers and handset makers set to support Firefox OS
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The video on demand business is something they should stay away from and instead focus on everything they are good at, since they have an application platform and a burgeoning ad sales business, they could utilize this by offering cable operators and telcos a piece of the pie against a well defined TV interface with social interaction.
FORBES: $500 Billion TV Market New Battlefield For Internet Companies
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Dragon TV is Nuance's unique voice and natural language understanding platform designed specifically for smart TV, device and set-top box OEMs and service operators.
ENGADGET: Panasonic 2013 Smart TVs wield Nuance Dragon TV for voice control, text-to-speech