Content providers share the earnings with the mobile network operator, making these services an attractive--and booming--new revenue stream for both industries.
The phone is pre-configured with menus and bookmarks offered only by that particular operator, making it easy to download games and access news and other information.
With licenses from music companies, a locker-service operator could give users instant access to songs stored in central servers, rather than making those users upload every song in their music collections.