Just like the valuation of corporate reputation can be measured by the behaviors of stakeholder groups, the levers for promoting those behaviors are similarly the operational actions of a company, supported by the accuracy and transparency of their communication.
We believe these non-GAAP financial measures are useful to investors both because (1) they allow for greater transparency with respect to key metrics used by management in its financial and operational decision-making and (2) they are used by our institutional investors and the analyst community to help them analyze the health of our business.