However, if entrepreneurs want to achieve operational excellence while keeping technology investment in check, they have to be able to at least speak the language.

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Since it became operational in 1998, the National Instant Criminal Background Check System (NICS) has been an essential tool in the effort to ensure that individuals who are prohibited under Federal or State law from possessing firearms do not acquire them from Federal Firearms Licensees (FFLs).

WHITEHOUSE: The White House

Check back next Tuesday for step 4 on finding and leveraging operational efficiencies.

FORBES: Step 3 for a Successful Startup: The Importance of Market Research

Check out my video interview to hear more of the branding and operational challenges Apple must overcome.

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