Britain's 16th Air Assault division, which has been protecting the Rumalia oil fields, have also extended their operation northwest toward Highway 6, a major route out of Basra.

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But if the quickest route to public office is via a sophisticated micro-targeting operation, why bother marshaling support for initiatives that speak to us as a people and rise to the challenges we experience as a nation?

FORBES: Targeted Marketing: Good for Elections, Bad for Government

He has urged ministers to follow the route taken in Ireland, where a compensation scheme for abuse victims was put into operation.

BBC: Historic abuse law 'inflexible', says Scottish minister

Police, mountain rescue teams, search and rescue dogs and an RAF helicopter were involved in the operation at the Chalamain Gap, which is a deep, rocky valley in the Cairngorms on the route from the Cairngorm ski road to the Lairig Ghru.

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The new route has the capacity to carry more than 28, 000 passengers in its first season of operation, making it the largest low-fares airline to fly to Geneva from Leeds Bradford.

BBC: Easyjet to operate from Leeds Bradford airport