He added Operation Phoenix was now being used as an example to other forces across the country and had been presented to a conference in the United States.

BBC: NEWS | UK | England | Tyne/Wear | Cold cases solved by Phoenix

The rationale of Operation Phoenix was never economic, however.

ECONOMIST: Alitalia and the taxpayer

The Perryville operation, when he came across it in 1995 (then run out of a converted motel in Phoenix), became his calling and his own form of business rehab.

FORBES: Magazine Article

One of Phoenix's major strengths is that it is a real co-operative effort and co-operation will be the key to Rover's future success.

BBC: Richard Burden: The hard work starts here