Targeting at the operating system level will no longer be available.

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VMware also benefits by creating even more demand for its cloud-level operating system, and staves off competitors that also want to create meta-server environments, like Microsoft.

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All of this is possible because of virtualization, a process which increases effectiveness by inserting a level of software between the operating system and the hardware.

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Driven by rising multimedia use, present PC configurations are seeing greater memory and hard drive capabilities, on top of which a new operating system could drive PC unit gains toward the 20% year to year level in each of the next two years.

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The event is certainly in line with the company's shift toward a larger lifestyle focus in its latest operating system, along with an attempt to deal with potential developers on their own level.

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The challenge with Big Data is that it includes everything from hardware, through operating system, databases, analytics and business intelligence technologies, visualization software, post-graduate level mathematics and statistics, and innovative approaches to business and social problems.

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