The key for sponsors operating with the new marketing concept was exclusivity through its product segment.

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Social entrepreneurship is not a new concept and many have found success operating as a for-profit businesses.

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This is one of the few industries for which operating at the nanoscale is not a foreign concept as a DNA molecule is roughly 2 nm wide.

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For people who do know of the concept, you may be unaware there are multiple different models operating in the world's top leagues.

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