Your mission is to create a cohesive global brand presence that captures all the scale of operating a brand at a global level.
Operating under the brand 3, the company invested heavily in third generation, or 3G, networks that finally became profitable in 2010.
FORBES: Asia's Richest Man Says Profit Fell By Half Last Year
Kindle owners cared less about operating system and brand.
FORBES: Smartphones and Tablets: Racing Toward Commoditization
Most of the private schools operating abroad license their brand names to a local partner.
That takes time as well (but not as much time as creating a brand new operating system and smartphone ecosystem would take).
FORBES: Zuckerberg Goes Cuckoo To Test Facebook Home's Mobile Strategy
To attract commercial contractors, some of whom resent tripping over weekend amateurs in the orange stores, Nardelli is keeping some recently acquired construction supply firms (like White Cap Construction) as stand-alones operating under their own brand names.
There's also the latest BlackBerry, which melds a familiar name with a brand-new operating system.
Segmentation enables marketers to capture behaviors and attributes about their Web and mobile visitors in order to create content tailored to their location, their time of day, type of browser or operating system, or even their brand of mobile device.
FORBES: 3 Ways Mobile Insights Are Informing Online and Offline Marketing
David Sable, chief operating officer of Wunderman, a brand-building agency that is part of the global marketing firm, WPP Group, advises advertisers in a downturn to rally to protect and preserve brand equity that has been nurtured for years, with continued investment in and support of branded products.
Is the brand equipped with a genuine operating model, not just a series of revenue and profit projections?
He still is deeply invested in Africa, operating a fuel distribution network under the Oryx brand (but unaffiliated with the newly public company) as well as Addax Bioenergy, a biofuels operation in Sierra Leone.
FORBES: Billionaire Returns To The Iraqi Oil Game With New IPO
When asked about the biggest challenges might face her, a founder of only 24 months, in operating a global company with more than 400 brand partners after the acquisition, Beauchamp points to her strong partnership with the JolieBox team.
FORBES: Birchbox Goes Global, Acquires Paris-Based Copycat 'JolieBox'
Looking across the group by business entity, the biggest profit contributor by far was the bank, Bank of Tokyo Mitsubishi UFJ (BTMU), operating inside and outside Japan under its own brand, with profits of JPY 639.2 billion, up JPY 296.5 billion, or a whopping 87 percent YOY.
FORBES: Mitsubishi UFJ Financial Group -- A Megabank Window on Japan's Economy (1)
Gregg (HGG): This Indianapolis-based specialty retailer sells video products, brand name appliances, audio products and accessories, operating 228 stores in 20 states.
The operating system, which Mozilla today confirmed will use its Firefox brand, will power the launch of smartphones built entirely to open Web standards, where all of the device's capabilities can be developed as HTML5 applications.
ENGADGET: Mozilla says a slew of carriers and handset makers set to support Firefox OS
The branches, grouped together under the name Verde, will be operating as a separate business within the Lloyds group under the TSB brand by this summer.
Kennedy could encourage high-powered women such as Facebook's chief operating officer, Sheryl Sandberg, to spread a U.S. brand of self-made powerful women who have prospered in places such as Silicon Valley.
By now, Samsung's Galaxy devices have become synonymous with Android, to the point that the manufacturer has more brand recognition than any other phone or tablet running Google's operating system.
Third, we believe in economics of increasing returns for mobile ecosystems and judge rather unlikely that Windows can gain critical mass against Android and iOS. Fourth, we have seen evidences of lack of traction for the Windows operating system over the last 12 months and challenge the idea that the Nokia brand can make a meaningful difference today.
Kodak, which is currently operating under Chapter 11 of the federal bankruptcy code, said it wil focus on brand licensing and seek licensees in those areas.
Brand blunders are most likely to happen to companies that aren't used to operating in a global marketplace.
Phones running the Android operating system have proven popular, and Samsung's marketers have been successful in creating their own smartphone brand with the "Galaxy" devices.
Death comes to those trying to flank at every market segment, resulting in too many products, consumer confusion, and brand dilution (Nokia -8.0%, Research in Motion -12.6% operating margins reported last quarter).
FORBES: Apple and Google: Why Current Market Share Results Don't Matter Yet, Part 2
应用推荐