Gregg (HGG): This Indianapolis-based specialty retailer sells video products, brand name appliances, audio products and accessories, operating 228 stores in 20 states.

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"The organic nature and evolution of this has been just incredible, " says Bob Frankel, chief operating officer of Cudlie Accessories, Poochie's parent company.

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Most iPhone owners have 2.3 Apple devices and have become indoctrinated with the iOS and OSX operating systems, plus many accessories and purchased apps.

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On its mobile iOS operating system, Apple has created a "closed garden" environment in which everything from apps to accessories has to be approved by Apple, as opposed to Google's more wide-open Android system.

CNN: Doug Gross,