Meanwhile Google could use the white spaces as a way of offering free wi-fi services to customers with phones powered by its Android operating system, as well as to other members of the public.
Android will have to decide if it is a consumer-only operating system or if it will also attract developers who know something about corporate applications and services.
And that's even without the benefit of the billions worth of costs Microsoft's online services business shares with money-spewing divisions built around Microsoft's operating system and business software.
This improvement is likely due to a growing array of new features and services being offered that are providing a seamless product experience between the operating system functions and third-party apps.