In 2007, Facebook's young CEO, Mark Zuckerberg, welcomed widget makers by providing the kind of help that would ensure that their software could operate smoothly within Facebook.

WSJ: Selling You on Facebook

Some bondholders believe China won't let any borrower in the corporate-bond market default, even borrowers that aren't government-owned, because officials want to ensure the market continues to operate smoothly.

WSJ: Faith in Bailouts Spurs China

Hence there is a strong need among organizations to ensure that their businesses operate efficiently and smoothly.

FORBES: Old is New Again!