We use social media but we also need to get out of our chairs and actively network, meeting people face to face, carefully researching companies and openings, going on job interviews and following up every lead.
The society said it had decided to get closer to communities and the openings later this year would enable it to "bridge the gaps" in its branch network.
Ms. Heller, 36, is CEO of the invitation-only social network, which began nine years ago as a site where fancy people could trade tips on art openings in London or samba nights in Reykjavik. ("Facebook for the few, " as Ms. Heller put it with a sigh.) An invitation to A Small World was once highly coveted, but the site's social currency has waned in the Twitter age.