The fewer steps a consumer must take -- from opening the box to running a PC--the better, Whalley says.
"Opening the box is very tempting before and very disastrous afterwards, " he said.
Opening up the box for the Nintendo Wii, you see a cute white contraption, not much bigger than an old VHS tape.
Meantime, "Lord of the Rings: The Fellowship of the Ring, " kicking off its highly anticipated opening weekend at the box office, earned Golden Globe nominations in four categories, including best drama and best director.
The difficulty of opening a box goes up as the number increases of secret sliding panels.
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Olave, however, took a pass from Jonathan Steele in the box in the opening minute of injury time, settled the ball and ripped a shot high into the left corner to extend the Red Bulls' recent run to 5-0-2.
He kept opening and shutting the musical box.
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Colombian Rodallega fashioned the first opening by bursting between two defenders inside the box, but he miskicked his shot and Jussi Jaaskelainen gathered.
Leinster started the game well and got on the front foot when Malcolm O'Kelly charged down Blair's box kick in the opening exchanges.
But it was the home side who created the first opening when Peter Lipcsei sent Rosa running clear into the box - only for Graham Stack to stretch out a hand to block his clipped shot.
The film set records when it opened last weekend, becoming the third highest-grossing opening of all time behind The Dark Knight and Spider-Man 3 and the biggest opening of 2009, according to Box Office Mojo.
Eight of the ten films with the highest-ever opening weekend box-office receipts were released either this year or last (see table).
For the film industry, opening weekend box office returns determine whether a film is deemed to be a success or not.
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But not only was The Tourist horribly reviewed, it earns a terrible 20 out of 100 on Rotten Tomatoes, but it also did poorly at the box office its opening weekend.
On the opening goal, Dax McCarty created space, and found Henry outside the box.
New York survived three trips to the penalty box in the second period, including two in the opening 1:18.
When the breakthrough came after 72 minutes, Arshavin was instrumental in the opening goal, playing a one-two with Denisov who raced into the box before slotting home from six meters out, leaving Alexander with no chance.
It certainly helps to get a movie some good post-opening publicity if it does gangbusters at the box office.
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But there are two possible consequences to big box stores opening up (both of which have been observed in the US in towns where big box stores have opened) one is the increase in unemployment which one can still live with, on the philosophical argument that there will be more people free to do new things.
Perm needed two goals and came close to breaking the deadlock in the opening 20 minutes with midfielder Vitali Grishin going close from a shot inside the penalty box.
Burke appeared menacing in the opening stages and Doani was booked for fouling the winger as his mazy run took him towards the box.
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According to Box Office Mojo, that opening weekend puts the film behind superhero movies like The Incredible Hulk and the two Fantastic Four movies.
Arnold Schwarzenegger's comeback film The Last Stand has scraped into the Top 10 at the UK and Ireland box office in its opening week of release.
Despite a dollar-conscious promotion budget, Money held onto the No. 1 spot at the box office for a month after its May 7 opening.
"If a box office success is trumpeted in the media on the opening weekend, it makes the public think that copyright theft isn't actually doing any harm, " Carey told CNN.
And then there's Sony Pictures Television, which sent out a Joan of Arcadia box that not only played the series' theme song upon opening, but also featured a live tree, which was prominent in the provided episode.
You can't criticise a book without opening the cover any more than you can criticise a TV programme without switching on the box.
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