When it was launched in October 2010, organisers NE1 Ltd described it as the most significant change to retail opening hours since the introduction of Sunday trading.
The Grand Opening in October was the introduction of their first cohort of 16 startup companies and the passionate commitment was clearly evident with each and every presentation.
The home side's inability to force an opening prompted Ferguson to swap Kleberson for Roy Keane, and the influential Irishman's introduction paid almost immediate dividends.