Clever promotions include opening units on calendar days that end with an 8, considered lucky by Chinese.

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Walking through the door is like opening the window on an advent calendar: the walls are painted a vivid raspberry, and wintry draughts are kept at bay by thick red curtains across stone doorways.

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The company has made two other new models to celebrate the opening as well: An Overseas Chronograph Perpetual Calendar Boutique New York and the Patrimony Traditionnelle calibre 2755 Boutique New York.

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The state opening of parliament is one of the major events in the Westminster calendar.

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