Bloomberg reported that one executive - deputy president of Coca-Cola's Pacific Group, Paul Etchells - opened an email he thought was from the company's chief executive.
First of all, most journalists at highly sought-after media properties receive hundreds of PR come-ons daily, making the odds of your email being opened very slim indeed.
Motorola's new Home Monitoring and Control System HMEZ1000, a system of wireless network cameras and sensors that let's you keep tabs on your home from anywhere, and will automatically email or text message you when a door or window is opened, or when the temperature or humidity hits a certain level.
According to an investigation by the Australian Financial Review, one of the attacks involved an email entitled "Strategic Planning FY2012" which was sent to and opened by several members of staff.