That room is backed by a gleaming open-plan kitchen that turns out what's best described as fresh gourmet farmhouse fare (lamb cutlets with pistachio pesto, lemon-scented veal meatballs).

FORBES: Ecca Park

But soon Rich had begun working on it, learning carpentry, building a wing for two new bedrooms and a bathroom and another wing for his study, turning the original house into an open-plan living room, dining room, kitchen.

NEWYORKER: Free Radicals

Roomzzz does a smart line in swish open-plan apartments, with enormous beds, walk-in rain showers, glossy white kitchen areas and iMacs in every room.

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