The profile photo is the face of a lion with its mouth open, baring its fangs.

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One panel features a whale in stripes of yellow, green, lilac and blue, its mouth wide open like a cavern of infinity.

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When one of the orang-utans displayed an open, gaping mouth, its playmate would often display the same expression less than half a second later.

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The only open question is whether the word of mouth swearing its the most gruesome and stomach-churning R-rated horror film in recent memory helps or hinders word of mouth.

FORBES: Weekend Box Office: 'Evil Dead' Tops With $26M, 'Jurassic Park' 3D Earns $18M

Dubbed "the portrait of a soul" and "the face that launched 1, 000 therapists, " "The Scream" depicts a distorted human figure -- hands flat against its sunken face, eyes and mouth wide open -- in the foreground of a nightmarish landscape.

CNN: 'The Scream' sold for nearly $120 million