Include a link to the still-open cart, and list the items in the shopping cart and their prices.

FORBES: Abandoned Online Shopping Carts: How to Close Those Deals

If the owner of the open cart responds in some way, have a separate stream of communications that responds to their activity.

FORBES: Abandoned Online Shopping Carts: How to Close Those Deals

It was an open cart with two wooden-spoked, iron-rimmed wheels, not the old automobile tires that you used to see on a common utility wagon.

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For the second reminder e-mail, add a small sweetener, a special offer that still allows for a profitable transaction, again with the link to their open cart.

FORBES: Abandoned Online Shopping Carts: How to Close Those Deals

Make it optional, but tie the results to the open account or cart.

FORBES: Abandoned Online Shopping Carts: How to Close Those Deals

For example, leading marketplace and shopping cart software that is open source includes Magento, OpenCart, osCommerce, Spree, and Zen Cart.

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It actually comes pre-programmed with a game controller script, so you can plug it into your computer and start playing as soon as you open the box (requires the free Super Tux Cart videogame).

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In 1997, Casey Martin, a professional golfer with a circulatory disorder, sued under the American with Disabilities Act to be allowed to use a golf cart to play in the U.S. Open.

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