Worklight is a privately held company based in Tel Aviv and New York that provides an open-standards based mobile applicationplatform that helps companies build and iterate mobile apps quickly.
Utilizing a PayPal platform active across applications on their smartphone, consumers will be able to open the application of a specific retailer and use the integrated PayPal account to make a purchase with just two clicks.
The UrtheCast web platform will combine a consumer centric website, mobile application for smart phones, and an openApplication Program Interface (API).