It allows mass market development of an open, trusted application environment and is complementary to the existing secure elements offered on the basis of smart card technology.

ENGADGET: ARM seeks better security for connected devices, teams up with Gemalto and Giesecke & Devrient

This made it difficult to realize personal content protection with a set of dedicated application software and dedicated content file formats in an open environment like Android, since a variety of applications freely developed by third-parties started to be downloaded and executed.

ENGADGET: Panasonic and Red Bend Software announce Android security partnership at MWC

However, with the spread of smartphones, application software is now developed by third-parties in an open environment.

ENGADGET: Panasonic and Red Bend Software announce Android security partnership at MWC