Pretty soon, Page 8 had overflowed onto Page 9, which became the Op-Ed, and even Page 10 on weeks when there were lots of letters.

FORBES: My Best Job Ever

In the case of Tesco, Wiseman had increased the amount it supplied by 10% and had won a contract to supply all of the Co-op's milk from August 2011.

BBC: Competition hits Robert Wiseman profits