Your most active customers determine the value of the brand not only for themselves, but they also have a strong voice in determining the value that others see in your company, your products and your name.

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Only then will you be a highly regarded voice in your business.

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The only way to do that is to speak authentically, with your true voice.

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When you've got only one microphone, as I did, this means stumbling around with your voice, challenging yourself to hit something that kind of sounds good with the track that's playing but that isn't the melody.

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Politicians and the public have to decide for themselves whether they prefer to listen to the food corporations who are incentivised by profit or the voice of NHS doctors and health campaigners whose only motive is to protect your health.

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But when you get there and pop it into the little player on your desk, you hear a voice say, 'We're sorry, but you are only authorized to play this disk on up to two CD players.

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