Sony engineers invented Betamax, only to see the cheaper VHS become the standard for videocassette recorders.
Cahill then strode forward, only to see his effort from inside the area cleared to safety.
And companies want consumers not only to see their ads, but to keep the buzz going.
Supposedly, this was only to see his sick father, his jailed brother and his graduating son.
Shaun Goater headed Reading in front, only to see Brian O'Neil's 25-yarder bring Preston level soon afterwards.
Ducati's Sete Gibernau set the pace in last year's Barcelona race only to see Rossi take victory.
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Anil Kumble opens up after the tea break, only to see four runs flogged off his 42nd over.
Babette, a young journalist, has investigated the Mafia only to see her lover, a Roman lawyer, hideously murdered.
Many fans were fervently wishing against it, if only to see James come so close and fail again.
Cardiff striker Jay Bothroyd had the ball in the net after 15 minutes only to see the flag raised for offside.
He watched Wall Street pump up Nifty Fifty stocks like Polaroid and Kodak, only to see them plunge spectacularly.
Indiana, meanwhile, adopted similar Right to Work legislation, while Ohio adopted collective bargaining limits, only to see them repealed.
That churn affects productivity, as employers prefer not to spend on training only to see their investment walk away.
Others work for years on brilliant books only to see them vanish without a trace in a huge, impatient marketplace.
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Rutgers got within 41-36 with 13:23 to play only to see Connaughton hit a 3 that started a 6-0 run.
But Trundle came agonisingly close to settling it in normal time only to see his chip bounce off the bar.
Why indeed have they dealt with autocrats and kings across the Middle East only to see the people rise up?
Mr McLetchie asked why the first minister campaigned for the Scottish Parliament only to see powers eroded and given to Brussels.
It becomes frustrating for editors who try to make a change only to see them reverted for a previously unknown rule.
Cypriot citizens, who hurried to ATMs only to see them fully drawn out as the expected bank run materialized, were enraged.
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Police will either tolerate them or try to dislodge them, only to see them come back later to continue their business.
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They repeatedly battered at the line, only to see that attack break down as Jonathan Davies dropped the ball in midfield.
Facebook fired an acquisitions exec last February for buying its stock on secondary markets, only to see him pop up at Twitter.
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They came even closer after 20 minutes when Kevin Rutkiewicz found space to shoot, only to see his effort clip the bar.
It has jumped out ahead with the Macintosh and the iPhone only to see competitors find success by aping its best ideas.
Everyone, including Bleustein, has to go through a dealer to get one, if only to see what a customer's experience is like.
Merck pioneered cholesterol-lowering drugs, only to see Pfizer 's Lipitor come along a few years later and steal much of the market.
The Heat led by as many as 11 in the first half, only to see the Bucks steadily chip away at the lead.
It was the substitute's first involvement as he stepped up to take the spot-kick, only to see a dismal effort blocked by Green.
Obama had said his stimulus package would keep unemployment rate beneath that level, only to see it crest at 10% in October 2009.
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