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The search for alternative lifestyles was driven by college students, whose numbers exploded during the 1960s, and who were the only group with the spare time and cash to attend love-ins, be-ins and yogic retreats.
ECONOMIST: How mass affluence shapes American politics and culture
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Fans now feel free to relish such a nerdy past time, and not only enjoy it themselves, but broadcast their love of it to others.
FORBES: 2012: The Year of eSports
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After dominating the first set, two stunning winners - a backhand down the line and crosscourt forehand winner - saw the two-time semi-finalist, whose only Grand Slam title came at the 2005 US Open, break to love to seal it and she opened the second with a confident hold.
BBC: Wimbledon 2010: Venus Williams wins opening match