Mr Ishikawa is therefore betting that, in the long run, his competitors will end up adopting his technology as the only way to offer increasing performance and falling costs.
The technology for this has been available for many years and costsonly around 30% more than the copper-wire method, but the market gave manufacturers little incentive to switch.
Since in American health care there is only competition to maximize quality, regardless of costs, developers and innovators of new medical technology are focused primarily on increasing quality regardless of cost.