That groove is now a rut and the only way out is to raise your fees and re-examine your market.

FORBES: Why You're Not Getting What You Want

Many middle managers complain that they are stuck in a rut and the only way for them to change the result is to leave the company.

FORBES: Stuck In A Rut: Change The Way You're Perceived

To break out of the rut Apple stock is in, Apple needs to introduce not only a new innovation, but a major new category.

FORBES: Apple Can Hit $1,000 In 2013 If Tim Cook Follows Steve Jobs' Formula