Since its launch, the campaign has been a huge success, receiving over 500 posts, a reach of 258k twitter users and over one million impressions in only its second week.

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But under the stewardship of its president Mark Silverman, the BTN is now a national sports network seen in over 50 million homes (the intro in the video below incorrectly says 40 million homes) with the conference games also available on BTN2Go, one of only two nationally distributed mobile sports services in over 30 million homes.

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