To get a copy of a movie off Gnutella, for example, a user need only double-click and wait for the download, while videotapes require setting up multiple VCRs.

FORBES: Gnutella Could Make Moviemakers Cry

Not only will Facebook need to boost its click-through rate and get users directly to advertisers, it will have to add value while doing so.

FORBES: Facebook: Facing the Facts

That means users don't need to reveal financial information themselves, only click on a link that directs them to a malware-infected Web page.

FORBES: Magazine Article

With 1Password, you'll only need to memorise a single master password to have one-click access to your database of usernames and passwords, which is safe if you make that master password hard to guess.

BBC: Password protection on the road

When you click approve in response to an attempted video call, you only need two clicks and less than 30 seconds to download the app on broadband.

FORBES: Connect