Nugent obviously understands the viral nature of the internet, and is using it to build his brand (or entrench his brand, depending on how you look at it.) He probably understands it a lot better than the Secret Service, who may accomplish only a deepening of their own PR disaster should Nugent decide to bring up the prostitution scandal.
Competitors Subway and Burger King were the only quick service restaurants to meet the nutritional requirements of the study, which could indicate that other establishments are better positioned to benefit from the expanding health-conscious demographic.
Not only were consumers and business travelers seeking bargains in a weak economy, but the company has become known for better customer service than some of its online travel rivals.