But a closer look shows the overall online buzz winner is still the Giants.
The award compiled global public votes online and the winner -- The Temper Traps with their self-titled LP with pictures of connections in a human brain -- was announced on 10 January.
The growth in online sales had another winner, the consumer.
Rentenna said it plans to photograph all contenders and pick a winner via an online vote.
But only time will tell if the winner of this online popularity contest can convert his virtual "friends" into concrete votes.
Veteran sponsor Pepsi is hosting an online karaoke contest in which the winner will get to attend the awards show, walk the red carpet and host his or her own show on MTV Overdrive.
Four-time tournament winner Crane is already an online star in his own right.
Apparel was the biggest winner: shoppers referred to online stores through social networks generated a 2.2 percent of all sales in August, an increase of more than 113 percent over 2011.
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Online job listings are much less of a winner-takes-all (or almost all) market.
As we said, we are going to have an in-studio performance by Balla Tounkara, the winner of the BPP's online busking competition.
The other big winner here is Microsoft, which has revamped its online strategy with Bing and a partnership with Yahoo!
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Terence Tao, a University of California, Los Angeles mathematician and winner of the prestigious Fields Medal, has turned his blog into an online graduate math seminar open to the general public.
More, the LG 55EM9800 55-inch OLED TV was named CNET's Best of CES winner, with Razer's Project Fiona winning the People's Choice online voting award.
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Adrenalyn lets today's kids do something like that online, where a player losing a computer competition sees his virtual card swallowed up and uploaded to the winner's account.
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