According to comScore, the top ten web properties online showed that smartphone web and app engagement now represents 35% of total time spent on their properties.

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By building social networks into sections of online media properties, Ning aims to help Web readers connect with new friends in the same place they go to read about their passions.

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And while Microsoft currently offers digital subscriber line (DSL) Internet access in conjunction with its MSN online service, it needs a cable modem offering to drive more traffic to all of its Web properties.

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